We want your choices to be clear. Some technologies are needed for the Tailworks website or a service you request to function. Other technologies may be optional, depending on their purpose and the legal rules that apply to them.
What are cookies and similar technologies?
Cookies are small pieces of information that websites can place on your browser or device.
Websites can also use other technologies that store information on, or gain access to information from, your device. These may include local storage, scripts, tags, pixels or similar technologies.
In this policy, we use “cookies” as a convenient collective term for cookies and similar storage and access technologies.
How Tailworks may use cookies
Tailworks may use cookies and similar technologies to support the operation, security and improvement of our website and services.
Depending on the technologies currently enabled, they may be used to:
- operate essential website functionality;
- maintain website security and help prevent misuse;
- remember choices you make;
- remember your cookie preferences;
- support forms or other features you request;
- understand how our website is being used;
- improve website functionality and performance;
- measure marketing campaigns where marketing technology is enabled; and
- support third-party services used as part of the Tailworks website or customer journey.
Used where required to operate the website, maintain security or provide a feature you request.
May help us understand website performance and visitor use.
May be used for advertising, campaign measurement or tracking where these technologies are enabled.
May remember settings or support functionality requested by a visitor.
Necessary and exempt technologies
Some storage and access technologies may be used without optional consent where an applicable legal exception applies.
Depending on the circumstances, this may include technology needed to:
- transmit communications over a network;
- provide a service or feature that you have requested;
- maintain appropriate security;
- remember privacy or cookie choices;
- support certain website functionality; or
- perform certain statistical or website-improvement activities where the relevant legal conditions for an exception are met.
Our Tailworks consent component may use browser storage to remember the choices you make. This prevents us from asking you to make the same choice every time you move between pages.
Analytics and statistical technologies
Analytics or statistical technologies can help us understand how visitors use the Tailworks website and how the website performs.
The legal treatment of analytics technologies depends on how they are configured and used.
Some statistical or website-improvement technologies may be permitted without consent where the specific requirements of an applicable UK exception are satisfied.
Other analytics uses may require consent. Where consent is required, we aim not to activate the relevant technology until an appropriate choice has been made.
Marketing and advertising technologies
Marketing technologies may be used to understand campaign performance, measure advertising or support advertising and remarketing activity.
These technologies are not required for the ordinary operation of the Tailworks website.
Where Tailworks uses storage or access technologies for online advertising or related tracking, we aim to obtain the consent required before those technologies are activated.
Refusing optional marketing technologies should not prevent you from viewing the ordinary Tailworks website.
Third-party services
Tailworks uses third-party technology to operate parts of our website and business.
These providers may include services used for:
- website and funnel infrastructure;
- hosting and technical operation;
- forms and customer onboarding;
- payments;
- email and communications;
- booking infrastructure;
- analytics where enabled; and
- other business functionality.
Our current wider technology stack may include services such as Systeme.io, Trafft, Stripe and Microsoft-based email services.
A third-party provider may use its own storage and access technologies when you interact with its service. Whether those technologies require consent depends on what they do, why they are used and the legal rules that apply.
Third-party providers may also make their own privacy and cookie information available.
Technologies currently documented
We maintain information about the storage and access technologies we intentionally use on the Tailworks website.
| Technology | Purpose | Category | Duration |
|---|---|---|---|
| tw_cookie_consent_v1 Browser local storage | Remembers a visitor's Tailworks cookie preferences where our master consent component is used. | Necessary / preference | Up to 180 days under the current configuration. |
Additional technologies may be used by our website platform, forms, embedded services or other providers.
We will update this policy where appropriate as the technologies intentionally used by Tailworks change.
Your choices
Where we ask for cookie consent, our controls may allow you to:
- accept optional technologies;
- reject optional technologies; and
- manage different categories of optional technology separately.
Technologies used under a valid legal exception are not necessarily controlled in the same way as optional marketing or other consent-based technologies.
Changing your preferences
Where the Tailworks cookie-consent component is active, you can use the available Cookie settings control to review or change your choices.
Changing your preferences affects future use of the technologies controlled through that consent system.
In some circumstances you may also need to remove previously stored cookies or site data using your browser controls.
How long we remember your choice
The current Tailworks master consent component is configured to remember a visitor's cookie preference for up to 180 days.
After that period, or if the stored preference is removed from your browser, you may be asked to make a choice again.
We may also ask you again sooner where our use of technologies changes significantly or where seeking a fresh choice is otherwise appropriate.
Browser controls
Most browsers allow you to review, delete or block cookies and other site data.
The exact controls available depend on your browser and device. You can normally find these options within your browser's privacy or site settings.
Blocking technologies that are genuinely necessary for a requested feature may affect how that feature works.
Changes to this Cookie Policy
We may update this Cookie Policy when the technologies used by Tailworks change, when our services evolve or when we need to reflect changes in applicable legal or regulatory guidance.
The latest version will be published on this page and the “Last updated” date will be changed where appropriate.
Contact Tailworks
If you have a question about this Cookie Policy or how Tailworks uses cookies and similar technologies, please contact us.